A PC. With OSx86 on it.

You may not like it, but thats just the truth.

Take the new iMacs.
Heck yeah, they are beautiful. And they are not bad.
BUT.

Even the most expensive one comes with a crappy ATI-chip, that gets it's ass kicked even by the old GeForce 7300GT that was in the old iMacs, when it comes to game play.

Hey, this is a consumer machine, people like me love to play a game here and there, and we would love to do it on our Macs.
But with a ATI HD 2600 “Pro”...???? Jeeze.
Get some decent nVidia card in there. Or one of the better ATIs, if you have contracts to keep. But not that half-assed wannabe crap.

And what about the displays? “...customers told us they LOVE glossy displays...”, at least that was what TheSteve told us in his announcement for the new iMacs. Don't know whom you were talking to, Steve, but it was not me. And not the Mac users whose comments you can read all over the web. If you had asked real customers, they would have told you: they love not glossy displays (well, some do), but to have a choice.

Like to have the choice between a decent but dull get-some-work-done graphics chip and a real graphics card.

Like to have the choice between a cool-looking mirror with some computing capability - and a computer with a silky, readable display one can work with.

Same goes for Power Macs and MacBooks. You will easily find machines out there that
  • are more ugly, ok. But there are some handsome ones out there as well.
  •  are WAY more powerful and can be configured and upgraded at will
  •  are WAY less expensive, while providing the same raw power or more.

Until now, you could still sell this cultish mediocre but well polished hardware - because you exclusively had the best OS of the world running on it.

And that compensated a lot in terms of speed, reliability and productivity.

No doubt.

But these days are gone.

Face it. It was your (questionable) decision to move to Intel chips. You opened the doors. Now you have to face the consequences.

You LOST your niche.

Now you have to compete.

Cut the “i”-crap.

Its nice to have fancy web galleries, stylish phones, and the possibility to buy and listen to all that nonsense that people call music nowadays anytime and anywhere.

But please, do it in your spare time.

And use the working hours to build Macs that can blow a OSx86-powered “HackinTosh” out of the watercooling.
Right now its the other way round.

Quite embarrassing, ain't it?